Position
Head of Creative
Alexa is the person who started everything that is now known as HEX. With a background in photography and graphic design, she naturally found herself in a role where she sees everything—both the aesthetic and strategic sides. She has the rare ability to bring order to chaos and find the story behind every project, and this defines the creative direction of the agency.
She loves dogs, good branding, and the agenda she obsessively fills with ideas, sketches, and lists. She believes in sincere relationships as the foundation of any successful project and has a very particular way of making things look good without seeming complicated. Alexa is, above all, the person who brings aesthetics and logic together in the same place.


