ALEXANDRU GRIGORIE

Alex is the guy with the numbers, statistics, and budgets. With him around, creative concepts take shape, and ideas are filtered through the lens of reality: ADS, ROAS, CPC, and all the acronyms that essentially tell us how much we’re investing and what results we’re getting.

He has a special relationship with Excel and efficiency. He likes clear systems, well-organized spreadsheets, and data-driven decisions. He translates performance into measurable language and brings mathematical meaning to every creative direction.

With over 10 years of experience leading an agency, he understands not only how campaigns work, but also how the businesses behind them operate.

And, just to be clear: he doesn’t like cars in general. He likes BMWs. Specifically.